GDPR Policy

Last updated: July 19, 2019

Introduction and GDPR overview

The General Data Protection Regulation (GDPR) is a regulation in EU law on data protection and privacy for all individual citizens of the European Union (EU) and the European Economic Area (EEA). It also addresses the export of personal data outside the EU and EEA areas. The GDPR aims primarily to give control to individuals over their personal data (source).

Userstand aims to ensure that privacy for our customers, participants and website visitors is respected and treated well. As a small team, we focus on simplicity including in our implementation of GDPR. The gist of it: we ask for your consent before collecting information and if you need your information removed, you contact us and we do it.

Userstand data collection and processing

Userstand is an A/B testing implementation service, providing user experience, software and data analytics consulting services to its customers. Userstand stores personal information from customers (name, email, organization name, billing information) in order to provide its service.

Userstand also collects and sends information about visitors actions on its software to third-party cloud vendors in order to run and continuously improve its service. All information collected is provided voluntarily with explicit consent from customers, participants, and visitors.


Userstand regularly ensures compliance of its third-party vendors to which it sends that kind of data.
Currently, we use:

Amplitude (USA): to anonymously track feature usage on our website and inside our app
Google Analytics (USA): to anonymously track feature usage on our website and inside our app
FullStory (USA): to record web sessions of logged-in users inside our app and of anonymous visitors on our website


To exercise your Right to Erasure or desire to Opt-out as a customer or participant, you can delete your Userstand account at any time. This will remove our record of your email address, name, billing information and all other personal data including all your projects if you are a customer, and all your completed studies and payment information if you are a panel participant. This action is immediate and not reversible. To delete your account and all personal data, please email your request to

Contact information

You can send your questions and concerns via email to